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Quiz – Module 2: Product Development

Quiz – Module 2: Product Development

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Question 1 of 5

1. Question

According to the presentation, what are the three main phases of the cosmetic product development process?

Research, formulation, and testing
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Discovery, development, and execution
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Marketing, manufacturing, and distribution
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Concept, chemistry, and commercialization
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Question 2 of 5

2. Question

What is the primary purpose of a “stage-gate” system in product development?

To determine the final retail price of a product
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To establish manufacturing specifications
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To assign different departments to each product
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To review ideas at successive stages so that only selected concepts continue toward launch
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Question 3 of 5

3. Question

During the discovery stage, which of the following is an important early activity?

Identifying consumers and their needs
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Finalizing the product dossier
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Beginning full-scale production
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Selecting the final manufacturing batch size
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Question 4 of 5

4. Question

What is a key activity during the development stage?

Launching the finished product to retailers
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Conducting ongoing public relations
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Creating and testing prototypes and developing packaging
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Developing the initial consumer need
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Question 5 of 5

5. Question

What is the purpose of the product profile sheet discussed in the presentation?

To provide consumers with the finished ingredient list
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To communicate the desired product characteristics to R&D so the product can be developed
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To document employee responsibilities during manufacturing
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To serve as the final marketing plan for retailers
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